Comparison websites 'should give meaningful information'

Price comparison websites can be useful for people looking to buy insurance, providing they include comprehensive information, it has been suggested.

According to the Association of British Insurers, for this type of online resource to be useful it needs to offer "meaningful" data which allows customers to make the best possible choice.

Media relations officer Malcolm Tarling said: "It is important when anyone buys insurance from one of these sites that they are given very clear guidance and helped to understand what exactly it is that they are buying."

In related news, Mintel recently reported 19 million people in the UK – or two in every five – have made use of a price comparison website to look for, compare or purchase financial products.

The study also found such online resources are more popular with men – 41 per cent of whom have used this type of website compared with 36 per cent of women.

Of those people who have used a price comparison site, 65 per cent have been looking for motor insurance, 26 per cent have been searching for home insurance and 24 per cent have been comparing travel insurance.



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