A romantic gift for car insurance customers?

People looking for the perfect gift to give a car insurance policyholder on Valentine's Day may want to extend their search to the DVLA's Personalised Registrations website.

While most people will think along the lines of flowers or a candlelit dinner when planning to treat their loved one on February 14th, DVLA has other ideas.

It claims that a personalised registration number is the ideal romantic gift and that it experiences a surge in buyer interest during the build-up to each Valentine's Day.

This year it has set up a special feature on its website to help people pick out and purchase the ideal number plate.

DVLA Personalised Registrations' marketing manager Damian Lawson predicted that the service would prove popular, adding: "While the regular plates featuring Xs and K155 are there to be had, the new search system ensures that extra personal touch - in a flash."

Anyone planning to surprise their partner with a personalised plate should be prepared to dig deep into their wallet. Last year, the registration S1 sold for almost £400,000.



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