Consumers 'tempted into debt by cars'

People are most likely to get into debt buying a car that they cannot afford, according to new research.

Global information services company Experian has found that flash vehicles are the top reason why consumers end up in debt.

The group believes that this is down to image, stating a third of UK adults admit that how other people perceive them influences their purchases.

Kirk Fletcher, managing director of Experian's automotive division, commented that the impact of the credit crunch on consumer confidence is "significant".

"This survey highlights the fact that the consumer's desire for a car that projects the right image remains as strong as ever," said the official

This comes as research from money charity Credit Action shows that people in the UK have amassed a total personal debt mountain of more than £1.3 trillion.

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