'More than £4bn per year spent on digital TV'
People in the UK spend more than £4.2 billion each year on digital television, according to new research.
A study from uSwitch.com also found that one in four users is not happy with the service they received.
It stated that Virgin Media has the smallest proportion of satisfied customers (32 per cent), while 76 per cent of those with Sky were happy.
Communications expert at uSwitch.com Steve Weller remarked that both firms still have catching up to do when it comes to customer service.
"Sky and Virgin will have quite a challenge on their hands convincing customers to part with their hard-earned cash whilst expecting them to accept the current levels of customer service on offer," he said.
Meanwhile, This is Wiltshire has reported that an increasing amount of people in the region are changing their television service to a digital one.
This comes ahead of the official digital switchover in 2010.
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