Britons 'would pay more for environmentally-friendly goods'

New research has found that people in Britain would be willing to fork out more for environmentally-friendly products.

According to cahoot, some 18.4 million people in the UK would be willing to support environmental concerns by picking up organic, recycled and energy-efficient goods.

The online bank added that close to three-quarters (71 per cent) of people buy fruit and veg grown in Britain, with women more likely to do so than men.

Director of cahoot Matthew Timms remarked that such environmental concerns among Britons are "great".

He said: "It's going to be difficult to keep buying more expensive environmentally sound products, but making the most of supermarket special offers and cash back deals will help those who wish to continue to help the environment."

This comes as environmentally-friendly cleaning company Living Clean, founded in 2002, has launched franchise opportunities for investors across the UK.

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