Am-Ex forced to apologise over balance transfer credit card fiasco

Red-faced American Express bosses have been forced to apologise after mistakenly offering customers zero per cent balance transfer credit card offers for life.

Thousands had already transferred cash to their American Express cards by the time they found that the offer was actually for six months free balance transfer credit card deal.

The offer was posted to three per cent of the company's UK customers. Details of the offer were also confirmed in the small print.

"I understand banks don't usually offer free loans, but the offer was in black and white," disgruntled customer Richard Morris told This is Money.

"Does Amex have any rights to alter the offer when I have complied with every one of its details?"

Mr Morris had already cleared £1,000 off his American Express card and transferred almost £8,000 from other cards when he was informed of the mistake.

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